Friday, June 23, 2017  
16 February, 2013 at 12:08 AM
Gurkha off-roader from Force Motors
DriveSoul Team
Force Trax Gurkha
Force Motors which forayed into personal passenger vehicle segment with Force One SUV has upped the ante by launching hardcore off-roader Force Trax Gurkha.

Equipped with 2.6 litre diesel engine, the true blood off-roader is available in three variants. They are priced at Rs 6.25 lakh, Rs 8.35 lakh and Rs 8.50 lakh (ex showroom, New Delhi).

Prasan Firodia, MD, Force Motors said that the company had invested around Rs 60 crore on the product and looked to sell about 1,000 units a year initially. We are positioning the off-roader in a niche segment which currently logs in 8,000 to 10,000 units annually, he added.

Besides this new model, the automaker also plans to launch 9-seater multi-purpose vehicle (MPV) and three variants of Force One SUV over the next few months. The MPV was licensed from Mercedes-Benz, but would be sold under Force Motors badge. The automaker lined up Rs 1,000 crore investment for the new products development.



Read More On : Force Trax Gurkha , Force Motors , off-roaders in India , Mahindra Thar , Prasan Firodia
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Comments
Uzair Azhar
Dehradun
uzairazhar123@gmail.com
What's the future's of Rs 6.5 lac model
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