Friday, June 23, 2017  
29 July, 2016 at 07:44 AM
Maruti Suzuki Nexa turns one
By P Prabhakar
Maruti Suzuki Nexa
Maruti Suzuki has drawn up mega plans for its Nexa showrooms through which the country’s largest carmaker sells its premium models such as Maruti Suzuki S-Cross SUV and Baleno hatchback.

The automaker, a part of Japan’s Suzuki, launched the Nexa brand of showrooms last year with an aim to sell and service its premium models. The brand has celebrated its first anniversary this month (July 2016).   

So far, Maruti Suzuki opened 150 Nexa outlets across 94 cities and sold over 100,000 units through them in a short span of 12 months. It now looks to take the Nexa showrooms count to 250 outlets by March 2017. As for the sales are concerned, Maruti Suzuki has set a target to achieve 15 per cent of its total sales through the Nexa showrooms by the year 2020.

R S Kalsi, Executive Director (Marketing & Sales), Maruti Suzuki, says that as many as 51 per cent of the customers who purchased cars at Nexa were first timers to the Maruti Suzuki brand. “This is an indication that we are able to attract new type of customers through the outlets,” he feels. 


Read More On : Maruti Suzuki , Maruti Suzuki Nexa , Nexa , Maruti Suzuki Baleno
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